Crown Travel was established in 1992. The company was one of the pioneers of inbound tourism to South Africa from the Asian and the Far Eastern markets, which have remained the company's core business. The company is one of the leading inbound tour operators in Southern Africa and pride themselves on their, reliability, responsiveness and the quality of professional tour services that are offered. They service the land arrangements on average over a thousand foreign tourist each month, most of whom originate from the People's Republic of China, Hong Kong, Thailand, Indonesia, Taiwan, Korea and Japan.

The company employs nearly forty staff members, including Mandarin; Cantonese and Japanese-speaking personnel. Crown Travel is an officially appointed Approved Destination Status inbound operator for South Africa in respect of visitors from the People's Republic of China.

In 2003 Crown Travel was recognized by South African Airways as the only South African inbound tour operator for having gone the extra mile in promoting tourism abroad. The company also specializes in servicing the overseas travel requirements of Chinese-speaking residents in South Africa.